Ian Kelso, Founder, WNDRLND

I started WNDRLND based on a feeling... 

A feeling that, after COVID, things had changed. 

That social media's influence is waning. That AI is driving us toward the tighter embrace of values like originality and authenticity. That imperfection is intrinsic to beauty. And that we are discovering that it can be harmful to try to be someone you are not and that it is totally cool to be yourself. 

WNDRLND is a fashion store to be sure. 

But more than that it is a creative space filled with unique possibilities that are the result of blending fabrics and ideas and visions across the span of time. A place where you can try on endless new ways to represent and celebrate the many aspects of your own unique personality.

We want you to discover the WNDRLND experience 

Because we believe that you will discover new things that you didn't know you would fall in love with. 

So for ten days we offering you five special passes.

Each pass offers signifiant bonus cash value that you can spend anytime at  our physical retail store and on our website.  

The passes would also make great gifts for friends, relatives, colleagues, teachers and anyone else you think might appreciate the gift of authenticity and originality!

Thanks,

Ian Kelso, Founder, WNDRLND

how it works

For 10 days beginning on October 29th we invite you to purchase a WNDRLND Pre-Sale Pass. It is available in five denominations.

Each Pass purchased then gets a bonus top-up of between 20% and 37% in cash value as shown below.
That total value is then issued as On November 15 that value is assigned to a WNDRLND digital gift card that does not expire.
  • CURIOSITY PASS - $50  buys $60 ($10 bonus)
  • WANDERLAND PASS - $90  buys $110 ($20 bonus)
  • LOOKING GLASS PASS - $180  buys $230 ($50 bonus)
  • OTHERWORLD PASS - $375  buys $500 ($125 bonus)
  • PATRON PASS - $950  buys $1300 ($350 bonus)

You may spend the funds on the gift card whenever you want after receiving the card on November 15, 2026 either at our physical retail store at 25 Baldwin St. in downtown Toronto or at and our online store at www.wndrlnd.space.

Our best value is our special Patron Pass which not only receives a bonus top-up of 37% it also comes with several additional perks!

PATRON PASS PERKS

  • Divide the $1300 value up into up to four separate gift cards.
  • VIP access to WNDRLND events, 
  • Free passes to WNDRLND run workshops, 
  • Access to book private shopping appointments at the store.
  • Early access to preview our newest collections.

When you think of it that could solve both your wardrobe and your holiday gift problems all in one fell swoop!

Winter 2026 Pre-Sale Passes

All passes activate November 15, 2026. Funds can be used in-store or online. Balance never expires. Patron Pass includes extra perks. 

Our customers say things like...

  • JOHN DE LIMA

    Startup CEO / Former hip hop artist

    "One of the coolest stores I’ve ever been in!!"

  • PETER EOM

    world-class cellist

    "I absolutely love WNDRLND and IDFK's pieces. Not only are they visually stunning and quite comfortable to wear, but it is also meaningful to know that they were designed by artists in Toronto!"

  • AMU FUKAO

    Japanese actor & model

    自分だけの特別な一本で、履くたびに気分が上がります！(Translation from Japanese: "These pants are truly one of a kind, and they make me happy every time I wear them!”)

1 3

number

10

WNDRLND IS REALLY REAL!

You won't find WNDRLD down a rabbit hole in London or deep underground in Berlin. But if you close your eyes and imagine a beautiful little street at the crossroads of the University of Toronto and OCADu, right between Toronto’s five biggest hospitals and Kensington Market via Chinatown...then you will find us no problem!!

1/1 painted leather trench coat by Earth to Elize.

number

9

 THERE’S SOMETHING FOR EVERYONE

Style is a very personal thing. Dean at House of Villeneuve makes exactly one shirt from each piece of fabric he finds interesting.  

1/1 zipper front shirt by House of Villeneuve - $149

number

8

ORIGINAL. CONTEMPORARY.  CREATIVE.

Our artists treat clothing as their canvasses, creating original art that also keeps you warm in winter.

Painted hoodie by IDFK - $129

number

8

JEWELS IN THE ROUGH

Breathtakingly beautiful, locally-made.  Rings, bracelets, necklaces, earrings and more. PLUS a curated lineup of the most interesting things we find around the world in all price ranges.

999 pure silver ring by “sell illegalism” - $249

number

7

TRIPPY ON THE SILK ROAD

A selection of luxurious shawls, scarves, bandannas and pocket squares, all with  mesmerizing psychedelic patterns from the mind of designer, photographer and tech entrepreneur Arni Guha. Hand sewn in Montreal. 

FLARE-WAVE  silk scarf by Acid4Yuppies - $195

number

6

ARTIST MADE  DRESSES FROM RECYCLED  PLASTIC BOTTLES

Breathtaking beautiful dresses, tops, jackets and trousers with prints adapted from paintings and produced from plastic bottles.

Splattered Heart long dress by IDFK - $190

number

5

VINTAGE THAT NEVER GROWS OLD

WNDRLND offers a highly curated collection of classics from the 80s, 90s and early 2000s.

Bleach-treated blue denim trench with faux fur - $499.

number

4

YOU CAN PLAY WITH DOLLS

You won’t find a quirkier collection of doll art, some from reclaimed metal objects, some from scraps of fabric and fine embroidery.

Sculptures by Weird Toy Factory starting at $450.

number

3

IT’S IN THE BAG

From subtle augmentations to complete artistic reinterpretations, we carry a large selection of artist-made and up-cycled handbags, tote bags, bags made from life preservers, purses, fake purses and wallets, all starting in price from $49.

Leather re-work in black and metallic copper by IDFK - $149

number

2

STATE OF T ART

T-shirt that are one-of-a-kind original artworks crafted from upcycled fabrics and vintage materials, hand-treated with bleach, paint, and screen-printing ink, then cut and sewn with meticulous care. We also carry art t-shirts from Acid4Yuppies and a line of super comfort basics from IDFK. From $40 each.

Bleach-treated & painted vintage t-shirt by IDFK - $85

number

1

OUR ARTISTS & LABELS

Some of the coolest & most creative minds from Toronto and beyond, namely:

Acid4Yuppies, all too blue, AndroYarns, Apt 8, Artworld by Negin, Bass Station, Blind by JW, Blue Tears Designs, C’est Cool, Ching Chi, Earth to Elize, The Fibre Frog, Gostakh, House of Villeneuve, IDFK, Ila Castella, JUMA Studio, Lowen Designs, LTV, Maverick Eden, Patches by Calvin, Sell Illegalism, Social Anti Collection by Renaissance, Taro Gem Shop, TLC,  Underbelly Society, Visions of Humanity, Weird Toy Factory

Photo of street + fashion artist Renaissance of Social Anti Collection - Priceless

Winter 2026 Pre-Sale Passes

All passes activate November 15, 2026. Funds can be used in-store or online. Balance never expires. Patron Pass includes extra perks. 

Don't pass up this opportunity!

Limited quantities available in each category.